Long before the JOBS Act and state-specific laws legalized investment crowdfunding, there was the direct public offering, or DPO, a sort of do-it-yourself IPO. Kassandra Mayhew of Cutting Edge Capital recently talked to Real Pickles cofounder Addie Rose Holland (pictured at left) about how a DPO helped the Greenfield, MA company transition to a worker-owned cooperative and preserve its mission of changing the food system, one pickle at a time.
Kassandra Mayhew: What is Real Pickles?
Addie Rose Holland: Real Pickles is a worker-owned co-operative on a mission to build a better food system. We make traditionally fermented pickles, sauerkraut, kimchi and other vegetables that are nourishing and rich in probiotics. We source all of our vegetables from family farms in the Northeast and sell our products only within the Northeast region.
When did you begin your first raise?
We started our first direct public offering (DPO) community capital raise in the spring of 2013. The purpose of the raise was to finance our transition to a worker co-operative.
What was your goal amount and how long did it take to reach it?
Our goal was $500,000.00 and we reached it in less than 2 months!
How did you network and market to raise capital? […]
The full and original article can be viewed on Locavesting.com
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