Climate Change. Inequality. Political dysfunction and divisiveness. These are some of the monumental challenges we face in the year ahead. One encouraging note is that businesses are increasing stepping up and embracing the role of business as a force for good. The most visible sign of this is the B Corp. movement.
Since its beginnings in 2007, more than 2,300 companies have become certified B Corps. And their ranks have grown to include some of the largest and best known brands. In 2017, DanoneWave, the $6 billion food giant formed by the merger of Danone’s North American dairy business and natural foods maker WhiteWave, become the largest Benefit Corp. in the U.S. Unilever, meanwhile, acquired its fifth B Corp., SunDial Brands (and its fourth such acquisition in 2017).
There were also growing pains. Most notably, Etsy, the quirky indie marketplace, relinquished its B Corp. status in 2017. A certified B Corp. since 2012, Etsy went public in 2015 and found it difficult to square its ideals with the expectations of its public shareholders. But overall, 2017 was a year of progress. Here’s a look back at the year in B Corps from B Lab:
Certified B Corporations are for-profit companies certified by the nonprofit B Lab to meet rigorous standards of social and environmental performance, accountability, and transparency. Today, there is a growing community of more than 2,300 Certified B Corps from 50 countries and over 130 industries working together toward one unifying goal: to redefine success in business.[…]
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