Indiegogo threw its hat into the investment crowdfunding ring on Tuesday, ending months of suspense. The company, which pioneered the rewards-based crowdfunding market in 2008, immediately became the 800-pound gorilla in the fledgling market. To date, more than $1 billion has been raised from 9 million backers for rewards-based campaigns on the site. Now, in addition to t-shirts, products and other perks, backers can invest in companies for a share of the profits. We spoke with Indiegogo founder and chief business officer Slava Rubin about Title III crowdfunding, his partnership with MicroVentures and the merger of commerce and capital-raising.
Amy Cortese: People have been asking when you were going to get into investment crowdfunding for a long time. Why now? […]
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