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Growing interest in sustainable investing is turning into action

August 14, 2017 By ImpactAlpha

Smarter Money

Six in 10 Millennial investors say they’ve made at least one sustainable investment in the last year

Growing interest in sustainable investing is turning into action.

The trend is especially pronounced among Millennial investors, according to a new survey from the Morgan Stanley Institute for Sustainable Investing. In the survey, “Sustainability Signals,” 86% of active Millennial investors expressed interest in the field, while six of 10 investors in that group say they’ve made at least one sustainable investment in the last year.

In the survey, which takes stock of the attitudes, perceptions and behaviors of a 1,000 individual investors towards sustainable investing, three out of four said they’re interested in sustainable investing, a slight increase from Morgan Stanley’s 2015 poll. “Consumers and investors alike are now more than ever factoring sustainability issues into their investment decisions,” said Morgan Stanley’s Audrey Choi. Here are few other “sustainability signals” ImpactAlpha has been tracking:

  • Global sustainable-investment assets have hit $23 trillion, up 25% in two years. (This figure includes negatively and positively screened public equities, green bonds and impact and community investments.)
  • A dozen new ESG funds have launched since January and Morningstar has seen a four-fold increase in the use of ESG data on its fund rating platform.
  • New flows of investor capital into ESG funds in just the first half of 2017 have topped net flows for 2014 or 2015 and are on pace to top 2016 inflows, says Morningstar.
  • Betterment and Wealthfront, two of the biggest digital investment advisors, recently added ESG stock portfolios.
  • Venture capital firm Andreessen Horowitz led a $3.35 million roundinto OpenInvest, an impact investing robo-advisor. The firm recently launched a #WithRefugees theme to its investment platform to allow investors to invest in publicly listed companies that have forward-thinking policies towards refugees.


Growing interest in sustainable investing is turning into action was originally published in ImpactAlpha on Medium, where people are continuing the conversation by highlighting and responding to this story.

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This post was originally published on ImpactAlpha.com


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Filed Under: -Impact Investing

About ImpactAlpha

Led by David Bank, formerly of The Wall Street Journal, ImpactAlpha is establishing a major new media brand for the growing number of people who believe our most pressing social and environmental challenges represent the biggest business opportunities of the 21st century. ImpactSpace is the world’s largest open impact database of ventures, funds, deals, people and organizations.
Learn more about ImpactAlpha and their articles.

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